PSY has ruled the internet this year. Case in point? His music video for “Gangnam Style” went so viral that even your mother probably forwarded it to you. With over 765 million views in less than 6 months, PSY reminded the music industry that pop music’s global reach doesn’t always travel from west to east. In this case, South Korea was the birthplace of a horse-dancing, Korean speaking, male diva who makes music that feels so silly and upbeat, it could almost be satirical. It isn’t, and now the music industry and award shows are clamoring to catch up.
His first international appearance was at the MTV Europe Music Awards where he won “Best Video”, and last night was his grand finale performance at the American Music Awards. The always dapper artist passed on his customary trimmed suits and bow tie, opting instead for hammer pants. I wasn’t sure if he was paying homage to MC Hammer or just making a flamboyant sartorial choice, but it did turn out to be foreshadowing. When PSY was mid-gallop during “Gangnam Style”, Hammer stepped onto the stage in a parachuted out white tux and bandana as they performed a fusion of “2 Legit 2 Quit” and “Gangnam Style.” Somehow it made sense. They are both performers who’s successes have come in large part from dancing, but it was still surprising to see South Korea and East Oakland unite on stage in front of the whole country. We’ll be damned if that Town boy they call Hammer doesn’t find a way to stay relevant!
In any case, enough of us, roll tape.