Big Rich and R.O.D. team up with Director Aris Jerome to tell the story of success. Seems like every time some one begins their assent, someone else is in hot pursuit. In this video, the Feds are on Rich’s tail and the stick up kids are plotting his demise. Big Rich provides insightful narration to Jerome’s visuals and R.O.D. kills it with a pithy hook that culminates in a big “fuck you” to the naysayers. Hi Hater.